Convention International I MICE News und Trends aus der MICE – Branche
Steen Jakobsen, Director of Dubai Business Events, said: “Propelled by our successes to date, we are looking forward to hosting a number of significant events in the city over the next few years. The strength of Dubai as a business events destination and knowledge hub is proven year-on-year, and our performance in 2017 has raised the bar. Our strategy is aligned with Dubai Tourism’s Vision 2020 to attract 20 million visitors to the emirate, per year, by the year 2020 and our goal is to build on this momentum to transport the city’s reputation to new heights.”
The US-based Forever Living Incentive Trip, which welcomed 12,000 visitors from over 100 countries worldwide, was the largest incentive programme to take place in Dubai in 2017. To further contribute to the vision and its sustainability for years to come, DBE, in collaboration with its Dubai Association Centre partners, launched the first-ever Dubai Association Conference in 2017. The two-day conference, hosted in December, offered a unique platform for the growth and development of associations in Dubai and the region.
DBE also focused on in-bound study missions in 2017 that were designed to showcase the destination’s dynamic offering and world-class business event capabilities. The convention bureau hosted 9 international study-missions, bringing in more than 300 hosted buyers and over 20 international trade media from key markets across Europe, Asia and North America. The itineraries featured immersive experiences that showcases the depth and breadth of hotels and event venues in the city. Attendees also experienced Dubai’s ever-growing leisure offering with visits to popular attractions such as Dubai Opera and La Perle. In addition to the international study missions, DBE hosted a total of 31 site inspections for 68 clients and buyers in 2017.
