Convention International I MICE News und Trends aus der MICE – Branche
Shinu Pillai, Exhibition Manager, IBTM Arabia, comments: “The Middle East is an ever-expanding market that is able to constantly deliver top notch supply in line with growing demand in business travel, meetings and events. In such a dynamic industry, it is essential that we keep things fresh and exciting for our attendees. Abu Dhabi’s ever evolving offer ensures we can do just that, resulting in the long-term success of the event.” Shinu continues: “As well as this, there is an excellent support mechanism in place for event organisers in the city, headed by Abu Dhabi Convention Bureau and, on a wider scale, by Abu Dhabi Culture & Tourism Authority, with whom we have partnered since inception in 2007.
The increasing demand in the region and the host city of IBTM Arabia is backed by latest industry reports* showing that four and five-star hotel construction continues to grow, with room occupancy typically ranging between 80 per cent and 85 per cent in popular destinations like Abu Dhabi.
On Abu Dhabi’s MICE offering, Shinu comments: “When IBTM first held an exhibition in the area, in 2007, the regional MICE industry outside of Dubai was only in its infancy. Incentives were largely absent from a wider landscape and large-scale meetings simply couldn’t be supported as venues were not yet built. Now, Abu Dhabi experiences a huge level of ongoing investment and development, meaning that new venues launch every year.
“A perfect example is the new Louvre Abu Dhabi which opened last month, with the Guggenheim and further major attractions due to open in the near future, adding to the city’s attractiveness in the eyes of event organisers and delegates.
“Another unique trait of Abu Dhabi, which makes the city an exceptional destination for meetings and events, is its major emphasis on networking and relationship building ahead of having formal meetings. Therefore, it is important that we continue to embrace the region’s local nuances and our attendees’ needs by offering, yet again, a comprehensive agenda of 12 networking events held over the three-day-long show.”
The networking programme will kick off with a ‘Discovery Day’, introducing suppliers and Hosted Buyers to some of the highlights of Abu Dhabi, whilst giving them the opportunity to network with each other and key media. This year, Discovery Day will include a trip to the new Louvre Abu Dhabi and the opportunity to experience some of the delights of Yas Island.
IBTM Arabia’s market-leading Knowledge Programme allows attendees to take tangible learnings back to the workplace and ensure their finger is on the pulse of the latest industry talking points and developments. This year, the programme will be headlined by keynote speaker, Rohit Talwar, global futurist, author and CEO of foresight firm, Fast Future. Rohit will provide invaluable insight on how the MICE industry can anticipate, respond and benefit from an emerging future in a world of constant chance. The programme will also include a panel session led by ICCA (International Congress and Convention Association) on destination competitiveness.
On the final day of the event, attendees will take away learnings from a session by Albert Dias, Chief Technology Officer and co-founder of the UAE’s first full-service OTA – Musafir.com. Dias will explore how TMCs will need to bank on intelligence, rather than the outdated mainstay of service, to remain relevant in an era of constant change.
